Labels came into existence in 1906, when producers started bottling tequila in glass bottles. Not only do they provide insight into a period’s aesthetic sensibilities, they also give us important information about tequila.
When reading a tequila label, it is important to look for the initials NOM (1), which stand for Norma Oficial Mexicana or official Mexican standard. This is the law that defines the characteristics of the type of agave to be used in producing tequila, as well as the physical and chemical characteristics of the beverage itself. It also establishes an official standard of quality and regulations as to bottling and labeling.
The Mexican government assigns a NOM number to each tequila producer, and this number must be printed on the label (2). Any bottle not bearing this number might not contain genuine tequila.
Then look for the initials CRT (3), which signify that the tequila has been manufactured under the supervision of the tequila regulatory council.
Last but not least, it is important to look for the words “100% de Agave”(4), which will distinguish a pure agave tequila from a blended one.1
A partir de 1906, cuando el tequila comienza a ser envasado en botellas de vidrio, surgen las etiquetas que, ademas de ser testimonio estetico de una epoca y una sensibilidad, revelan algunos datos relevantes sobre el tequila, que hay que saber descibrar.1
1. Alberto Ruy Sanchez “Guia del Tequila” Ed. Artes de Mexico, 2007, 46-47 pages.